Brand, owned media, websites, social media, campaigns – where is a startup to start when it comes to marketing strategy? Startups don’t have a ton of money to spend on marketing activity and depending upon their stage of development, TRL, and type of client base, methods will need to be efficiently deployed.

To unpack these critical concepts and address different strategies for startups to employ, our very own marketing expert, Caroline Banfield, Director of Membership & Marketing Operations, Dynamo Energy Hub, will explore these topics with examples for founders to consider in their quest for capturing market on a shoestring budget.